March 11, 2018


I like to listen/watch to some topics multiple times. It feels like I can get different yet meaningful perspectives about it. For instance, listening to Maria's Indonesian Idol "Kecewa" song cover that was completely different from the original one belongs to Bunga Citra Lestari. That is my current Monday night watching with my sister. 😋 Listening to any branding podcast from A consultant, B consultant, C consultant.... also gives me a better understanding and recall. That's why I like doing it.

The case includes this: Have been learning about digital marketing for years, I came to a 101 digital marketing class last weekend. The speaker's perspective is what I want to talk about where he emphasised the power of video as brand storytelling. Well, any multimedia platform, actually. Like I just knew that Karena Wanita Ingin Dimengerti sung by the local Ada Band was intended to promote Softex brand. Eh? Or I just forget? It was a long time ago. 

Since I like to watch Youtube videos, I want to share some of most memorable Youtube videos that are created with local brands. Check them out!

1. Sore by Tropicana Slim Stevia
Well, this is very famous webseries! The story simply educates us about the importance to take care our sugar level preventing the diabetes. First time I knew this series from Han Yoo Ra, a Korean vlogger, did parody about Sore webseries ---that I think it was an advertisement though 😋. Never mind, I just watched Sore since then, eagerly waiting for each per each episode coming up every week coz it was really good! The setting was in Italy with beautiful sceneries (the first hook to keep me staying to watch!) and the actors acting were really natural. The Stevia's product was also appeared there. For the first episode only, it already has more than 1,7 million views.

2. Cameo Project & Astra Motor
We know that it is not easy to market insurance, especially for motorcycles. But things may be different for Astra Motor. The way Astra Motor chose to educate people to ride safe and ride with heart is clever. They collaborated with the famous Cameo Project to create Motor vs Pacar and Cerdas Melanggar series (each has 2 episodes). I truly enjoy every minute of the vlog because the story is very relevant to daily life. Just watch the video!

3. Line Indonesia (AADC Mini Drama and Nic & Mar)
AADC Mini Drama was launched in 2014. Everyone was watching it because curious with the sequel of blockbuster Indonesian movie, Ada Apa Dengan Cinta. Through watching this mini drama, people could only guessing what really happened next between Rangga and Cinta after separated for years. 6,7 millions viewer already until now. Wow!

It was 2015 the series was launched. People were crazy that time about this series, one because it was starred by the heartthrob Nicholas Saputra and super-beau Mariana Renata. The place was taken in Paris, a very beautiful and romantic scenery. I really love the cinematography and the actors natural acting were really convincing and smooth, even when the episode showed the LINE mobile application itself.

4. Onigiri by Pocari Sweat
I knew this series from the speaker on that 101 digital marketing workshop --- Did Pocari Sweat put ads on this series? Feels that I was not the target... coz I'm old? 😭 This series was about Japanese students who were going to Bali high school and experiencing friendship challenges while looking for hidden treasure in school. A good and very light story. It is perfect for the youngsters to watch. Since one of main characters is the one in AKB48, Haruka Nakagawa, can you guess on who dominated the comment section? Yeah, the Wota did 😋

5. Female Daily Vlogs
If you are into make-up and skincare rituals, for sure, you will watch many beauty vloggers such as Liah Yoo, Suhay Salim, Tasya Farasya, and etc. Female Daily vlog might be in your list too. As a largest beauty online community platform in Indonesia with more 230,000 members ---Ah, I think the real number will be more than that, Female Daily is where you want to search an honest and genuine review before buying your dream skincare/make up products. Anyway, one of great vlog content in Female Daily vlog, in my opinion, is the annual Beauty Awards episodes. Coz what? This awards was based on polling from FD members and presented by FD's employees themselves, making you wonder if your favorite brand you use regularly win the awards or not. It feels very personal and indeed a very interesting episode you won't miss.

6. Ria SW Vlog & Traveloka
Ria SW vlog has been on of the most-awaited vlogs in my list. Been watching her work since Ria produced NyamNyamNyam at vlogs with MichiMomo and Han Yoora. Since it's over, I went to her personal channel to watch her weekly content that mostly talks about food and travel. Her content was very fun and exciting, sometimes imaginative while she brought out her Sally little doll named Curut. 😂😂😂 Ria's vlog about Tokyo with Traveloka subtly taught people how to use the brand's mobile application, which was appeared several times. 1 million subscribers, more than 1 million video views (as counted now, only few days since the episode was arrived). Imagine the brand exposure. 😱

7. Jun Chef, Kosong TV & JD.ID
Honestly, I am not that into Korean stuffs. But I indeed watch some Korean-living-in-Indonesia vlogs. One name to mention is Jun Chef, a chef of 88 Restaurant, who happens to be a vlogger in his personal channel also in Kosong TV. One of his vlog series in Kosong TV is about Jun Chef teamed up with Michi Momo, Park Nam and Yohoney to cook around Indonesia cities in a food truck sponsored by JD.ID. The series also highlighted any products from the video that you can buy from JD.ID. I think it is a brave move for the sponsors since Kosong TV has no quite high subscribers number but some of its content is quite interesting.

I wonder the pioneer who might start this digital video outbreak --- in Indonesia. Perhaps, since AADC Mini Drama? Nic & Mar? As per now, there are a lot, a lot, and a lot like this to watch. Perhaps, the behavior of digital audience to watch more and more Youtube videos can be one reason. But I admit that in the midst of branded content, only few that have the content quality. Nonetheless, if brands do it well, it surely can be a tool to make a better brand recall for the customers.

I appreciate this shifting on advertisement in Indonesia which is more creative nowadays and emphasising more story telling rather than product highlight. More genuine and natural content is the key to win this digital video fever.

So, let me know if your have another favorite!

February 27, 2018



Kalau kamu bertanya negara mana yang ingin saya tinggali, tentu negara matahari terbit adalah salah satu dalam daftar teratas saya.

Sebagai penggemar mie, ramen Jepang bisa menjadi pilihan santap saya sehari-hari. Ditambah minat saya pada mode Jepang yang playful seperti harajuku, cosplay, lolita, dan seragam anak sekolahnya yang cute banget yang pastinya menginspirasi sekali. Belum lagi penemuan-penemuan inovatif nan unik seperti vending machine makanan 24 jam sampai capsule hotel dijamin buat kita pengin sering-sering ke Jepang untuk merasakan pengalamannya.

Di antara sekian alasan, saya paling suka Jepang karena budayanya. Selain teratur dan rapi, orang-orang Jepang sangat menikmati hidup dengan prinsip mindfulness for others atau memikirkan (keberadaan/kepentingan) orang lain. Prinsip ini dianggap membuat masyarakat Jepang menjadi masyarakat yang maju seperti saat ini.

Life goals banget, ya? 😄

Kebayang nggak, di Indonesia, kalau kita lupa mencabut kunci motor, apa motor kita akan tetap berada sama di tempatnya? Kalau kita sedang kerja di tempat ngopi yang ramai, apakah aman untuk sekadar meninggalkan laptop dan tas kita di kursi untuk ke toilet? 🙈


Lebih jauh tentang mindfulness

Mindfulness di Jepang mengingatkan saya pada pengalaman kerja saya terdahulu. Kalau Jepang punya mindfulness for others, tempat saya bekerja (sebuah perusahaan aplikasi mobile untuk diet) memiliki pola pikir mindful eating.

Mindfulness sendiri adalah kesadaran penuh penerimaan atau senantiasa berada. Ini adalah sebuah prinsip yang mendorong seseorang untuk menjadi versi terbaiknya. Mindful eating adalah salah satu cara untuk mencapai versi terbaik itu.

Awalnya, saya nggak percaya dengan mindful eating bisa menolong seseorang untuk mencapai berat badan idealnya. Sampai akhirnya saya dan tim menemukan banyak kisah sukses dari para anggota komunitas kamiMungkin nggak sih menurunkan 11 kilogram dalam lima bulan dengan menjalani mindful eating?

Jawabannya: A BIG YES! 💪

Kisah sukses ini dilakukan tanpa cara instan tetapi dengan membentuk kebiasaan sehat yang secara sadar dilakukan sehari-hari. Misalnya makan penuh kesadaran (pelan-pelan, tidak tergesa-gesa), mengatur porsi makanan, memilih buah-buahan sebagai camilan daripada gorengan, dan masih banyak lagi. (tulisan selengkapnya oleh saya, di sini) Hal sederhana seperti mindful eating ternyata bisa berdampak besar dan bukan tidak mungkin untuk mengubah kehidupan seseorang. 

Kabar gembiranya, kita semua bisa menjadi seseorang dengan kisah sukses itu.

Berkaca pada pengalaman inilah, saya percaya bahwa mantra mindfulness tidak hanya mujarab untuk mencapai berat badan ideal tetapi juga meningkatkan mood dan produktivitas seperti yang diterapkan para warga Jepang.

Ibarat bumbu dapur, memasak dengan bumbu mindfulness, masakan apa saja bisa jadi enak tapi juga sehat. 😌😌😌 


Berlatih mindfulness dalam mengelola uang

Salah satu resolusi saya di tahun 2018 ini adalah bisa mengatur keuangan dengan lebih baik, apalagi saya juga berencana liburan ke Jepang. Tapiiiiii.......... ini sih PR banget buat saya yang hobinya jajan terus pake GoFood. Hal simpel seperti sudah berapa uang yang saya keluarkan setiap harinya seringkali terlewatkan dan tidak terhitung. Kecil-kecil memang jumlahnya, tetapi kalau dihitung per bulan bisa buanyak! 👻

Banyak hal yang sudah saya lakukan untuk mengatur keuangan supaya lebih baik, misalnya membatasi jumlah uang di rekening, menghindari membawa uang cash terlalu banyak, dan lain sebagainya. Tetapi perubahan ini hasilnya tidak begitu signifikan.

Saya pun melirik mindfulness untuk menjadi alternatif solusinya.

Gimana caranya?

Well, saya mencoba belajar lagi tentang mindfulness dengan mengulik beberapa obrolan podcast dalam aplikasi mobile Inspigo. Saya mendengar beberapa podcast menarik, terutama dari Ivandeva Wing dan Adjie Santosoputro, para suhu yang mengajarkan mindfulness dalam keseharian. Ternyata, banyak cara mudah dan sederhana dalam melatih mindfulness, lho! Tidak cuma meningkatkan mood dan produktivitas, saya percaya mindfulness juga dapat membantu saya dalam mencapai tujuan saya, yaitu menabung untuk berlibur ke Jepang!

Berikut ini beberapa caranya 😉

1. Tarik napas dalam, hening sejenak

Tarik napas dalam-dalam dan hening untuk berpikir jernih. Ini hal yang harus dilakukan saat melihat saldo tabungan yang semakin menipis yang sering kali menakutkan hahaha 👻  Dengan begini, kita bisa menjaga mood dengan kepala dingin dan membuat keputusan yang lebih baik, terutama urusan keuangan.

2. Senantiasa mencatat dan mencoba perspektif baru

Kalau tadi kita sudah belajar bernapas dalam-dalam, sekarang saatnya kita mengecek dan mencatat, apa saja pengeluaran yang sudah dilakukan hari ini, minggu ini, atau bulan ini. Let's embrace it!

3. Berdamai dengan ketidakcukupan

Pernah nggak kita berada di saat membutuhkan sesuatu dan ingin berbelanja, tapi apa daya budget sudah terlalu tipis? Menurut prinsip mindfulness: berpikirlah dan berdiamlah sejenak dulu.


Kemudian berpikir kreatif.

Mungkin ini saatnya mencari produk substitusi yang lebih murah atau menggunakan voucher gratisan! Hahaha 👻👻👻

Nah itu cara-cara mengatur keuangan ala saya dengan prinsip mindfulness. Cukup simpel dan sederhana, bukan?

Saya baru beberapa hari menerapkan tips di atas tapi manfaatnya sudah mulai terasa. Saya semakin aware dalam menggunakan uang. Slot jajan yang biasanya sudah habis di pertengahan minggu kini masih tersisa banyak dan bisa dipindahkan ke slot tabungan. Jadi nggak sabar mau melihat progress-nya di akhir bulan ini :-)

Dalam beberapa bulan, mungkin angkanya bisa melebihi target tabungan untuk jajan ramen Ichiran setiap hari di Jepang! 😝


Jadi, apa tujuan hidupmu?

Apapun itu, saya percaya bahwa mindfulness bisa membantumu mencapainya. Karena sesuatu yang besar dimulai dari hal-hal kecil, mudah dan sederhana. Yuk mulai berlatih mindfulness dari sekarang!

---Tulisan blog ini dibuat untuk mengikuti sebuah kompetisi (makanya tone of voice-nya beda 💁) tapi ga menang, yauda gapapa, legowo aja.

February 14, 2018


When it comes to favourite brands, it is Oreo, one of the long list. Its magical product that you can just eat as it is or crush it to any new food and beverage make it just perfectly awesome concoction, it never goes wrong. In the other hand, I always love their campaign and activity that truly makes me full of wonders.

Whenever people ask me about my most favourite campaign, it would be Oreo as the answer.

I still remember when my colleagues looked so serious while browsing through three months ago. I was just like, 👀  👀  👀  "Hmm.... working is already done, leh?" 👀  👀  👀  But I could not stand myself to not kepo to something that had captivated them.

Oh honey, it is Oreo they were looking at. Uhm. It was not your regular Oreo, precisely.

It was a holy colorfilled Oreo.

*price in February 14th

Who cares about the price? It is the coloring book with free pens AND FREE TOTE BAG, for people sake, I love that damn tote bag. The box is a double combo that simply sells, the best deal that customers can get. Come on, it only takes less than $6 to get that both tote bag and cute Happy Birthday box for you or your crush 🙊

My colleagues not only liked Oreo but they loved this colouring book. Instead of thinking of which Oreo's flavours (well, only one flavor available for one box, but they did not care anyway), one hundred percent sure my colleagues were interested more to choose which cutest box to add in the shopping cart. They even persuaded other working mode on colleagues to chip in to get that ---I told you---- cute tote bag, including me.

I was happy. My colleagues were happy. Everyone was happy and very expectant for this Oreo to arrive in our office.
Here is the complete campaign ad.

There was the coloring competition too?

This is The Winner!🆒 • Blibli Friends! Penasaran kan siapa yang menang di lomba mewarnai #IDOreoColorfilled #FunwithBlibli?😍😊 • Dan inilah para pemenangnya ya Friends! Congrats ya!👌🏻💁🏻‍♀️🙋🏻‍♂️🎉❤️✅ • @Linda.wang85 (Juara 1)- Menangin 1Handphone Samsung J7 Pro 32G @Brigitta.iko (Juara 2) - Menangin 1 Asus Zenpower Pro Powerbank with Bumper @Hnee_o,na (Juara 3) - Menangin 1 JBL Micro Wireless Speaker . Dan inilah para pemenang masing-masing 1 Mouse Logitech M238 Doodle Series: @ryh739 @Jasminbub @Hirotadaradifan @karooomi21 @Agathafelicia418 @Joseph_Reinaldo @Shintapaskasari • Untuk yang nggak menang jangan kecewa dulu ya, masih banyak event lain dari yang bisa kamu ikutin!😍😊 • Untuk para pemenang bisa di DM ya ke IG ini nama lengkap, email, no hape, akun kamu!😍💁🏻‍♀️🙋🏻‍♂️✅A post shared by (@bliblidotcom) on


It is not the first campaign for this innovative brand. Surfing through the internet, this colorfilled campaign actually has running since 2015.

And in 2017, the brand actually still had this campaign in China. Unlike in US where Oreo used to use its own microsite as the purchase point, the brand partnered up with Tmall and utilised its platform. Clever move, baby.


Campaign is well executed across countries. It is very versatile and greatly localised by the means of different ecommerce choice for each country, oh and also the Balinese girl, traditional music instrument and costume in Indonesia version box! Generally speaking, it is simply good and attractive for customers in every side of world, totally relevant with the young millennials who are crazy about this coloring book trend. Furthermore, the exclusive products are very accessible and exclusive through online. I bet you can not buy them in traditional stores. (The heck? Do you want to bring the printing guys inside Carrefour?)

Definitely one favourite campaign. 

Good news, Oreo Colorfilled is still available in Blibli. My birthday is still in July, but you know lah.

Questions, how much sales increase that is already happening during this campaign? How much left now to get the goal of growing Oreo's e-commerce revenue to $1 billion by 2020?

Happy Valentine's Day with Oreo.

Sources: Adweek, Youtube, Blibli Instagram, website.