February 29, 2012


Last Saturday, February 25th 2012, I attended a fashion seminar, one of pre-events of UI Fashion Week beside beauty class, hijab class and photography seminar. It was held at sixth floor in Auditorium Perpustakaan Pusat University of Indonesia at 10 p.m. It cost only 100k rupiah for one session and 150k rupiah for two sessions. Actually, I had transferred 300k rupiah both of sessions to the crew’s bank account but the crew has cut the fee and refunded my money back for student price.
Well, it was my first time followed a fashion event also came into this huge and cool library.

Some posters of UI  FASHION WEEK 2012
The first session speakers were Zornia Harisantoso (editor in chief of Grazia Magazine), Barli Asmara (designer and owner of Barli Asmara) and Dana Maulana (one of Danjyo-Hiyoji owners). The MC and moderator were Putri PK and a cute fashion blogger, Bethanny Putri. The seminar was held at ten o’clock. And yeah it was late for a few minutes at the end, maybe the crews whom all of them wear white top still were busy handling the preparation.

Pict 1: Dana Maulana, Zornia Hariantoso and Barli Asmara were behind a cool art statue in the 1st floor of the library
Pict 2: Situation in the Auditorium, beside Barli Asmara was Bethanny Putri

Zornia Harisantoso was talking about fashion industry. It was about relationship between designer’s masterpieces in catwalk and media’s role. Designer’s masterpieces which have been showed in a runway have to be adapted to be worn in daily life. Because of them sometimes are very uniquely designed then it would be awkward to be worn outside the catwalk. They could be either so haute couture (high sewing technique for making dress) or futuristic that far away from high-street fashion we see in store.
So, what does the media role? The media as a place of publicity roles a part in adapting catwalk stuffs into a ready wear fashion. It helps the fashion trend followers to wear the designer’s masterpieces, example a fashion magazine article guides to wear one or two parts of the masterpieces then mix it with an ordinary high-street thing, so the wearing wouldn’t be awkward.
Media takes a part too in designer’s masterpieces selling. As we know when a runway is held, there must be media sat in front of the seat that ready to capture what’s happened on the stage. Then, media that we can count as magazine selects and informs public today’s trend from the runway. Magazine can write any kind of reviews of designer’s masterpieces in their fashion article or spread that will make effect for the designer’s career. Zornia Harisantoso, further said that we can see the example of this phenomenon at a very influential world fashion magazine, Vogue. As the editor in chief of Italy Vogue, Anna Wintour can make article either it is good or bad that can bring successfulness or failure for designers themselves.
Magazine is influenced by public, so magazine is a representation of public taste of what trend that’s happening and inspiration for the designer to create dresses in runway. So, public inspires designer, designer also inspires public, a cycle of trend.
About fashion industry, Zornia Harisantoso believes that fashion is accessable. It means everyone in any kind level of age can access the same design dress. For example, one dress of Zara can be worn by everyone, from teen age till our grandma’s age. The accessable can be a reason to build an industry that indirectly stimulate entrepreneur activity. It is proven by survey and facts which show fashion industry (fashion creativepreneur) takes the biggest proportion increases Indonesia’s income.
The next speaker was Barli Asmara, one of young designer (I think he was, wasn’t he? Hehe :P). I’m a fan of him since I still were a junior high school student. I often saw his work in Gadis magazine and was so amazed. I was so happy met him here.
Barli Asmara who was simple and chic in outfit spoke about how to survive in fashion industry. He told the audience his survival story building his label named by Barli Asmara. He started his business in a small house at 2002 with a few of sewer and assistant to help him. With only three million rupiah, he began to offer his friends his work. He kept struggling in his little company’s intern include substitution of his sewer and his assistant. But he succeed till many actress and actor knew him and wore his design. The funny thing was their attendance to his tiny house made the neighborhood surrounded around them. Hehehe
But life changed, he and his crews moved to a bigger place for a better services for clients.
In 2008, he was nominated for ten Indonesian best designers by Dewi Magazine with other top designers too like Denny Setiawan, Sebastian Gunawan, Karmanita and etc. Until now he gets many appreciation and nomination for his incredible masterpieces.
Barli Asmara who has art blood from his family never goes to fashion college. He stopped his education in Fakultas Seni Rupa dan Desain University of Trisakti after one year. But he finished his study in London School of Public Relation Fakultas Komunikasi Bisnis in three years. He likes to draw anything since he was in junior high school, include to draw in his friend book.
In this session Barli brought a few of his works with macramé characteristic. They were handmade, sophisticated and complicated but so pretty to see. Believe me.

            One of the model showed the macramé design of Barli’s

Barli Asmara taught me how consistency, willing and hard work are needed in fashion industry to reach successfulness. Maybe it won’t be effected in short term, but in long term, there must be an opened way, paid for the struggle.
The last speakers for the session was Dana Maulana who was speaking about fashion for youth. Firstly, he told the audience his story while building Danjyo-Hiyoji with his two friends, Liza Mashita and Rama Dauhan. As I remembered, the beginning of Danjyo-Hiyoji concept adapted from harajuku style that were happening in early 2000. As long as the time changed by, Danjyo-Hiyoji kept adapting its design with trend that kept changing too.
As I quoted from http://freemagz.com/face2face/personal/danjyo-/-hiyoji, Danjyo (Japanese) means good or cool. Danjyo can be worn either for man and woman. Hiyoji itself is just an addition for a perfect Asia touch. Danjyo-Hiyoji in three words will be young, modern, and individual.
Danjyo-Hyoji is a perfect brand for youth. The design is elegant with big fold everywhere. Monochromic color as white, black, brown etc dominates the dresses.
Here I took photos from fashionesedaily.com, freemagz.com also from the website of Danjyo-Hiyoji cos I had no their pictures in my phone.

Pict 1: Three Danjyo-Hyoji owners, Rama Dauhan, Liza Mashita and the speaker, Dana Maulana!
Pict 2: One of Danjyo-Hyoji collections from its official site
Pict 3 & 4: Some collections for Danjyo-Hiyoji first opening at Grand Indonesia (fashionesedaily.com)

That was a wrap for the first session. We all had a break before the second session will be started.
Oh I haven’t told you yet, I greeted new friends, Indri and W (my bad I forgot your name :-D). Nice to meet you two here!
Second session was started at 2 p.m. The speaker of Bring Batik to Modernity theme was brought by a funny designer also lecturer, Ichwan Thoha. He presented all of his batik collections in a unique style and very communicative. The collections had fashionable cut with some cute little pocket and treaming in the bottom side (was I rite spelling treaming?) also added with beautiful bowtie and hat on them.
In this session, this fourty one year old man, Ichwan Hakim Thoha also promoted his latest book titled 103 Fashion Quotes by Ichwan Thoha. He gave it one freely as a gift for the audience who were asked, beside accessories gift, in the end of the session.

Pict 1: Ichwan Thoha sat with his favorite hat and bowtie
Pict 2: Male model wore the golf hat with batik and group of bowties
Pict 3: Ichwan Thoha was explaining his work with woman model

I think Ichwan Thoha success to transform batik from dark and ‘kumal’ color which impressed so traditional and formal into something so modern and wearable both formal and informal. I can get the idea how to mix batik with fashionable hat or bow tie. Formal and informal look could be got from the dress cut that he names it ‘cut off’. I remember he taught the audience how to mention and spell the name ‘cut off’ and treaming instead bolongan and brisban.
“Aduuuhh jangan sebut potongan ini bolongan dong bok, bilangnya cut off. Coba bilang cut off?” Hahahaha…
Unfortunately, because Nina Nikicio didn’t come for her ill (she posted it on her account twitter), Bethanny Putri, a fashion blogger also moderator for the first session replaced her as speakers. Actually, I disappointed because I really wanted to learn something from Nina Nikicio. So did other audience, I thought. Eco fashion theme by Nina Nikicio was cancelled, but the audience still could see some of Nikicio’s collections in fashion seminar.
Bethanny Putri appeared with sweet pink ribbon and sweater which were matched with her white collar. She shared her experience in blogging (hers is afternoonteaandlivingroom.blogspot.com) that raised her name into famous fashion bloggers as the same as Diana Rikasari and Sonia Eryka. Her trip to Japan had been one of big achievement she ever had in her life from blogging. She also already had her own label named de.cada.dia that meant daily wear in Spain.
            That was the end of the session folks!
Oh ya in the end of every session there was mix and match outfit games. There are prizes of course sponsored by (X)S.M.L and ARC. I was regret why I didn’t join this game :P
I really appreciate the crew for making this event. It has many benefits for people especially for me how to start fashion entrepreneur. I learn soooo many things from these fashion experts. I wish I can see the UI Fashion Week runway too hehehe

I gotta these from the seminar: Grazia and Teen Magazine, sticker, certificate, goodie bag and two boxes of very delicious Cotton Bun.

Thank you for reading!

No comments: